UA&P's School of Media and Marketing marks 20th anniversary edition of the APAC Tambuli Awards
This June, the Asia-Pacific marketing and business community turns its attention to a milestone event: the 20th anniversary of the APAC Tambuli Awards. Organized by UA&P’s School of Media and Marketing, the Tambuli Awards has, over two decades, established itself as a distinctive platform that champions a powerful idea: business success and positive societal impact are not mutually exclusive, but mutually reinforcing.
Since its inception, the Tambuli Awards has stood at the intersection of industry and academe, an initiative that embodies UA&P’s commitment to forming professionals who pursue both excellence and purpose. It recognizes individuals, brands, and organizations that deliver measurable business results while contributing meaningfully to society, hoping to shape a more responsible and forward-looking marketing landscape across the Asia-Pacific region.
At the heart of the Tambuli Awards’ credibility is its jury. An impressive assembly of top-tier professionals drawn from across the region and beyond. This year’s panel is no exception. Composed of senior marketing executives, business leaders, and agency heads, the jury brings a depth of experience and a diversity of perspectives that ensure a rigorous and insightful evaluation process. This year’s Grand Jury head is Samir Singh, the Chief Marketing Officer for Asia Pacific of Colgate-Palmolive. Their collective expertise reflects the evolving standards of the industry, where effectiveness is increasingly measured not only by financial returns but also by long-term value creation and societal relevance.
The 20th anniversary edition introduces a set of special distinctions that underscore the Awards’ legacy and forward trajectory: the Decade Awards. These honors will recognize sustained excellence and impact over time, highlighting outstanding achievements across key categories—Brand Campaign of the Decade, Corporate Program of the Decade, Company of the Decade, Business Leader of the Decade, and Agency Leader of the Decade. By looking back over the past ten years, these awards aim to identify not just momentary success, but enduring leadership and influence.
These distinctions reflect a broader shift in how success is defined in today’s business environment. Organizations are increasingly called upon to demonstrate that their growth strategies are aligned with societal needs, and that their brands stand for something beyond profit. The Tambuli Awards has long anticipated this shift, positioning itself as a pioneer in recognizing purpose-driven performance well before it became a global imperative.
As it marks two decades, the Tambuli Awards is not merely celebrating longevity—it is reaffirming its mission. In a region marked by dynamic growth and complex challenges, the need for principled leadership and responsible innovation has never been greater. Through its partnership with industry, UA&P continues to provide a platform that elevates best practices and inspires the next generation of leaders.
The 20th anniversary of the APAC Tambuli Awards is thus both a celebration and a call to action: a celebration of achievements that have set new standards, and a call for businesses to continue striving for impact that goes beyond the bottom line.