Google DeepMind’s Martin Gonzalez speaks on AI and the future of work
On July 7, 2026, the UA&P Alumni Business Club, in partnership with the School of Media and Marketing (SCM), hosted the event “AI and the Future of Work” at the PLDT Hall. The forum featured Martin Gonzalez, an Integrated Marketing and Communications graduate from the Class of 2005 and Head of Organizational AI Research at Google DeepMind, who shared the recent research on how artificial intelligence (AI) is reshaping organizations, leadership, and the future of work. The event brought together alumni, faculty members, students, and industry leaders to discuss the opportunities and challenges presented by AI.
Drawing from research on Organizational AI, Gonzalez emphasized that successful AI adoption goes beyond automating existing tasks. Instead, organizations must redesign entire workflows, rethink how teams collaborate, and prepare for the evolving demands of work. He also discussed how AI is transforming skill requirements, highlighting both its potential to strengthen human capabilities and the risks of overreliance on AI, which he described through the concept of “cognitive surrender.” Additionally, he explored how AI is creating new forms of work by reshaping specialized roles and enabling organizations to simulate workflows and test decisions before implementing them.
The forum concluded with a discussion on how leaders and organizations can responsibly navigate the rapid evolution of AI. Overall, the talk highlighted the growing importance of responsible AI adoption as organizations navigate an increasingly technology-driven future. By encouraging discussions on workflow redesign, emerging skills, and the evolving nature of work, the UA&P Alumni Business Club continues to provide its community with valuable insights into one of today’s most transformative developments in business and leadership.






